Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
18 November 2008
This is the second of a two-part series. Part one covered what Twitter is and why it’s cool; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. (And, as you can see by spending [...]
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Best of 2008 (So Far) - Cool Web Tools, Part 2
18 November 2008
Here are more of the most useful business, social media and web marketing tools of 2008. Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more. Surf [...]
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Twitter Twaddle, Part 1: What Twitter Is and Why It’s Cool
18 November 2008
Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic). Twitter, however, stands alone. (Okay, there’s also Pownce, but Twitter is better.) Self-described as simply a real-time short messaging service and often referred to a microblogging [...]
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McCain, Obama, and Marketing Part 2: Brand vs. Value
18 November 2008
The presidential election now upon us offers an interesting contrast in marketing approaches. One candidate is all about brand, image, and soaring rhetoric that appeals to the heart. The other is (significantly) less flashy but appeals to our more practical side. He’s the candidate of rational, “value” buyers who carefully consider the offerings then choose [...]
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Best of 2008 (So Far) - SEO Guidance, Part 3
18 November 2008
When is including a meta description tag important (and when isn’t it)? How can you optimize SEO benefits from internal link building? How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook? Read on for all of this and much else in some (more) of the [...]
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McCain, Obama, and Marketing
18 November 2008
Between the two of them, John McCain and Barack Obama will spend close to $400 million trying to convince you to vote for them next week. Four hundred million dollars. One would think, with that kind of money to spend, their marketing would be a whole lot better. I decided to save all of the direct [...]
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