According to a recent Pew Research Study - 

More than men, women are enthusiastic online communicators, and they use email in a more robust way. Women are more likely than men to use email to write to friends and family about a variety of topics: sharing news and worries, planning events, forwarding jokes and funny stories. Women are more likely to feel satisfied with the role email plays in their lives, especially when it comes to nurturing their relationships. And women include a wider range of topics and activities in their personal emails. Men use email more than women to communicate with various kinds of organizations. 

This would lead one to assume that reaching out to your female demographic via email may have a better ROI than banner ads or pay per click advertising.

By building a your contact list by placing a link to sign up for your newsletter or email updates you can collect the contact details of people interested in hearing more about your business or website. Further - by allowing the sign-ups to further segment themselves by selecting ” interest” categories you can send the right emails to the right audience.

Many email marketing services like Constant Contact automate this process and allow you to see the who/what/where/when of your read emails.

Interested in learning more about email marketing providers? View our reviews.

marketing to women online