As discussed at the recent Chicago Online Marketing for Women Entrepreneurs Event, according to the recently modified terms and conditions of use for YouTube they own your content once you publish it there.
According to their new terms, once you upload any video or content to YouTube it becomes their property and they have full rights over their use and can even resell them for ads, or compile them into movies, the sky is the limit… And should YouTube ever sell their company these rights are fully transferable to the next party.
Here’s an excerpt from the terms:
“…by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube’s (and its successor’s) business… in any media formats and through any media channels.”
As our presenters recommended at the event - please always read the fine print when signing up for a new product or service. If you want to retain ownership of your videos but still upload them for easy use and distribution online, please check out Revver. They are similar in functionality to YouTube and they will share 20% of ad revenue made from your videos when people watch them on their site.
Here is an excerpt from Revver’s Terms:
(b) Your Ownership Rights. Subject to the licenses You are granting in this Agreement, You retain all right, title and interest, including without limitation all worldwide intellectual property rights, in and to Your Video Content that is submitted, posted or displayed by You on or through the Revver Products and Revver Partner Program. Revver shall not acquire any right, title or interest in or to such Video Content, except as provided herein. Any rights not granted by You herein are deemed retained by You.
